ME WITH MY MOM AND DAD IN SHOP IN 2000
DAYAL LADIES CORNER -1994
In the year 1994, my mom and dad started a clothing business in Agra — with no prior experience and no major investment.
They were completely new to the market and had no one to guide or support them.
My father used to travel 5-10 km on a bicycle to source clothes from nearby towns, carrying heavy bundles all by himself — just to bring the best pieces to his customers.
While my father was on the road, my mother managed the shop alone, handled customers, and even stitched and altered clothes to make every piece perfect.
They worked tirelessly, day and night, building trust customer by customer — not just selling clothes, but building a community with love, honesty, and hard work.
Today, offline alone, they have served over 1 to 1.5 lakh happy customers — and their legacy continues to grow stronger with every passing day.
DLC 2025 Journey
I am Shruti, from the Taj City – Agra.
Since childhood, I used to hear:
"You don’t have a brother... who will carry forward your father’s business?"
"You are Papa’s little princess, one day you’ll get married and leave…"
But after marriage, everything changed.
My husband supported me and helped me build my dreams into a successful clothing business with a global vision.
Together, we are working day and night to turn my father’s clothing business into a global brand.
This journey is about raising the status of daughters — to show the world what we are capable of.
We are building a brand where every dress is designed for all-day comfort and helps you stand out in the crowd.